{"id":6004,"date":"2015-10-06T11:54:19","date_gmt":"2015-10-06T10:54:19","guid":{"rendered":"http:\/\/test.grupvivo.es\/?p=6004"},"modified":"2021-04-20T09:13:34","modified_gmt":"2021-04-20T07:13:34","slug":"editorial-31-2","status":"publish","type":"post","link":"https:\/\/grupvivo.es\/distribuidora-bebidas\/index.php\/2015\/10\/06\/editorial-31-2\/","title":{"rendered":"Editorial 31"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/grupvivo.es\/wp-content\/uploads\/2015\/10\/EDITORIAL.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5983 size-full\" src=\"http:\/\/grupvivo.es\/wp-content\/uploads\/2015\/10\/EDITORIAL.jpg\" alt=\"EDITORIAL\" width=\"300\" height=\"245\" data-id=\"5983\" \/><\/a><span style=\"color: #000000;\">Quants milers de milions es gasten les grans empreses en publicitat? Sens dubte les xifres s\u00f3n desorbitades. Molts diners per cridar l&#8217;atenci\u00f3 del client indec\u00eds o per refor\u00e7ar la seva confian\u00e7a. Tots creuen que \u00e9s absolutament necessari per mantenir el seu producte en el cim del consum. Per\u00f2 ha nascut una nova publicitat totalment gratu\u00efta i en aquest cas negativa per a les marques. Aquesta publicitat negativa \u00e9s la que es genera a trav\u00e9s de les grans xarxes socials com Facebook o Twitter. Les p\u00e0gines d&#8217;humor en aquests canals han crescut com l&#8217;escuma i han tingut molta acceptaci\u00f3 en un p\u00fablic fart de donar-li likes a les fotos dels amics en vacances. Milions de persones llegeixen i donen m&#8217;agrada o comparteixen amb els seus coneguts frases d&#8217;humor en contra del govern, dels toros o d&#8217;algunes marques de refrescs o cerveses que consideren insulses i aquest tsunami no ha fet m\u00e9s que comen\u00e7ar. Veurem com s\u00f3n capa\u00e7os de contra-atacar les grans companyies a aquest fenomen social que s&#8217;ha instal\u00b7lat i no sembla que vulgui anar-se. GrupVIV\u00d3<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quants milers de milions es gasten les grans empreses en publicitat? Sens dubte les xifres s\u00f3n desorbitades. Molts diners per cridar l&#8217;atenci\u00f3 del client indec\u00eds o per refor\u00e7ar la seva confian\u00e7a. Tots creuen que \u00e9s absolutament necessari per mantenir el seu producte en el cim del consum. Per\u00f2 ha nascut una nova publicitat totalment gratu\u00efta [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1303],"tags":[3624,3755],"class_list":["post-6004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-grupvivo","tag-editorial-ca-ca","tag-xarxes-socials-ca"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/grupvivo.es\/distribuidora-bebidas\/index.php\/2015\/10\/06\/editorial-31-2\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"|\" \/>\n\t\t<meta 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